{"id":11155,"date":"2026-05-21T18:32:46","date_gmt":"2026-05-21T18:32:46","guid":{"rendered":"https:\/\/www.acib.pt\/?p=11155"},"modified":"2026-05-22T08:58:36","modified_gmt":"2026-05-22T08:58:36","slug":"workshop","status":"publish","type":"post","link":"https:\/\/www.acib.pt\/index.php\/2026\/05\/21\/workshop\/","title":{"rendered":"Workshop E-mail Marketing"},"content":{"rendered":"
\n
\"Workshop<\/a><\/figure><\/div>\n\n\n

Enquadramento<\/a><\/h2>\n\n\n\n

Email Marketing e Comunica\u00e7\u00e3o Omnicanal \u2013 Estrat\u00e9gias e ferramentas para Alcan\u00e7ar Resultados<\/strong><\/p>\n\n\n\n

\ud83d\udcc5 17 de junho de 2026<\/strong>
\u23f0 14h00 \u00e0s 17h30<\/strong>
\ud83d\udccd Espa\u00e7o Inova\u00e7\u00e3o \u2013 Oliveira do Bairro<\/strong><\/p>\n\n\n\n

Num contexto em que as empresas precisam de comunicar de forma mais eficaz e pr\u00f3xima dos seus clientes, este workshop pretende dar a conhecer estrat\u00e9gias e ferramentas de email marketing e comunica\u00e7\u00e3o omnicanal adaptadas \u00e0 realidade das micro, pequenas e m\u00e9dias empresas.<\/p>\n\n\n\n

O email marketing \u00e9 uma ferramenta da comunica\u00e7\u00e3o que n\u00e3o \u00e9 novidade, mas que permanece como um canal de comunica\u00e7\u00e3o robusto, porque \u00e9 direto, personaliz\u00e1vel e mensur\u00e1vel. A caixa de entrada \u00e9 um espa\u00e7o pessoal onde os destinat\u00e1rios dedicam aten\u00e7\u00e3o ao conte\u00fado. E esta \u00e9 uma vantagem significativa em compara\u00e7\u00e3o com outros canais, onde a concorr\u00eancia \u00e9 enorme.
<\/p>\n\n\n\n

Programa<\/a><\/h2>\n\n\n\n

\ud83d\udd39<\/strong> <\/strong>Como construir uma base de contactos que converte<\/p>\n\n\n\n

\ud83d\udd39<\/strong> Boas pr\u00e1ticas para campanhas que chegam \u00e0 caixa de entrada<\/p>\n\n\n\n

\ud83d\udd39<\/strong> SMS e WhatsApp: como integrar novos canais na sua estrat\u00e9gia<\/p>\n\n\n\n

\ud83d\udd39<\/strong> Comunica\u00e7\u00e3o omnicanal: chegar ao cliente certo, no canal certo<\/p>\n\n\n\n

\ud83d\udd39<\/strong> Automa\u00e7\u00e3o de marketing: vender enquanto dorme<\/p>\n\n\n\n

\ud83d\udd39<\/strong> Email marketing para e-commerce: recuperar carrinhos e fidelizar clientes<\/p>\n\n\n\n

\ud83d\udd39<\/strong> Demonstra\u00e7\u00e3o pr\u00e1tica de ferramentas<\/p>\n\n\n\n

\ud83d\udd39<\/strong> Perguntas & Respostas<\/strong><\/p>\n\n\n\n

Orador<\/a><\/h2>\n\n\n\n

Diogo Silva – E-goi – Fornecedor integrado no Cat\u00e1logo de Servi\u00e7os de Transi\u00e7\u00e3o Digital<\/strong><\/p>\n\n\n\n

Destinat\u00e1rios<\/a><\/h2>\n\n\n\n

\u221a Empres\u00e1rios e gestores<\/p>\n\n\n\n

\u221a  Com\u00e9rcio local e e-commerce<\/p>\n\n\n\n

\u221a  Empresas de servi\u00e7os e ind\u00fastria<\/p>\n\n\n\n

\u221a  Respons\u00e1veis de marketing e comunica\u00e7\u00e3o<\/p>\n\n\n\n

\u221a  Colaboradores com fun\u00e7\u00f5es comerciais ou digitais<\/p>\n\n\n\n

\u221a  PME que pretendam melhorar a rela\u00e7\u00e3o com clientes atrav\u00e9s de ferramentas digitais<\/p>\n\n\n\n

<\/p>\n\n\n\n

Investimento<\/a><\/h2>\n\n\n\n

Associados ACIB:<\/strong> Gratuito<\/p>\n\n\n\n

N\u00e3o Associados:<\/strong> 25\u20ac<\/p>\n\n\n\n

\n
INSCRI\u00c7\u00d5ES<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

\ud83d\udcdd Inscri\u00e7\u00f5es: <\/strong>At\u00e9 12 de junho de 2026<\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"

Num contexto em que as empresas precisam de comunicar de forma mais eficaz e pr\u00f3xima dos seus clientes, este workshop pretende dar a conhecer estrat\u00e9gias e ferramentas de email marketing e comunica\u00e7\u00e3o omnicanal adaptadas \u00e0 realidade das micro, pequenas e m\u00e9dias empresas.<\/p>\n","protected":false},"author":7,"featured_media":11156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,6,54],"tags":[],"class_list":["post-11155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formacao","category-noticias","category-workshop"],"yoast_head":"\nWorkshop ACIB: E-mail Marketing e Comunica\u00e7\u00e3o Omnicanal<\/title>\n<meta name=\"description\" content=\"Workshop ACIB: E-mail Marketing com a presen\u00e7a de Diogo Silva - E-goi - Fornecedor integrado no Cat\u00e1logo de Servi\u00e7os de Transi\u00e7\u00e3o Digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.acib.pt\/index.php\/2026\/05\/21\/workshop\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshop ACIB: E-mail Marketing e Comunica\u00e7\u00e3o Omnicanal\" \/>\n<meta property=\"og:description\" content=\"Orador: Diogo Silva da E-goi\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.acib.pt\/index.php\/2026\/05\/21\/workshop\/\" \/>\n<meta property=\"og:site_name\" content=\"ACIB - 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